Project Overview
For this project, VANZ MEDIA collaborated with PowerA to launch their new officially licensed PowerA Wireless Controller for Xbox Series X|S, specifically crafted for Fortnite players. The high-performance controller boasts a bold graffiti-inspired design and competition-grade features to help players capture that elusive Victory Royale.
For this project, VANZ MEDIA collaborated with PowerA to launch their new officially licensed PowerA Wireless Controller for Xbox Series X|S, specifically crafted for Fortnite players. The high-performance controller boasts a bold graffiti-inspired design and competition-grade features to help players capture that elusive Victory Royale.
Our Role & Creative Process
Our team at VANZ MEDIA took inspiration from the controller’s vibrant graffiti aesthetic to create a dynamic urban environment that brought the design to life. We began with Adobe Firefly for preliminary work, exploring concepts by placing the controller in various urban settings to visualize the look and feel. This early ideation helped us align the controller's style with the environment’s edgy, competitive vibe.
Our team at VANZ MEDIA took inspiration from the controller’s vibrant graffiti aesthetic to create a dynamic urban environment that brought the design to life. We began with Adobe Firefly for preliminary work, exploring concepts by placing the controller in various urban settings to visualize the look and feel. This early ideation helped us align the controller's style with the environment’s edgy, competitive vibe.
Adobe Firefly was a great tool we used to start visualizing the controller in its environment. Here are some of those images:
Below are some reference images that helped inspire the look and feel:
Environment Design
Our designers crafted each piece of graffiti from scratch, using bold colors, unique textures, and dynamic angles that matched the controller's look. The lighting and textures were carefully calibrated to give the environment an edgy, authentic feel, echoing the rebellious energy of Fortnite players. As the controller is featured in different scenes, the surroundings evolve to showcase its performance-ready components, aligning visuals with its competitive functionality.
Our designers crafted each piece of graffiti from scratch, using bold colors, unique textures, and dynamic angles that matched the controller's look. The lighting and textures were carefully calibrated to give the environment an edgy, authentic feel, echoing the rebellious energy of Fortnite players. As the controller is featured in different scenes, the surroundings evolve to showcase its performance-ready components, aligning visuals with its competitive functionality.
Here are the initial style frames:
Technical Animation & Details
This launch film used advanced 3D modeling techniques to maintain a lifelike, immersive experience throughout. By combining realistic shadowing, urban-inspired materials, and a touch of stylized art, we emphasized every detail of the controller while keeping it central to the storyline. Tools used included Cinema 4D and Houdini.
This launch film used advanced 3D modeling techniques to maintain a lifelike, immersive experience throughout. By combining realistic shadowing, urban-inspired materials, and a touch of stylized art, we emphasized every detail of the controller while keeping it central to the storyline. Tools used included Cinema 4D and Houdini.
For this project we needed to deliver five different aspect ratios so that the film could be published across various social media channels:
Conclusion
The PowerA Fortnite controller is as bold and dynamic as the players it’s designed for. With every frame, we aimed to capture that intensity, combining technical precision with a uniquely expressive design.
The PowerA Fortnite controller is as bold and dynamic as the players it’s designed for. With every frame, we aimed to capture that intensity, combining technical precision with a uniquely expressive design.
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A huge thanks to the team that made this project possible:
Art Direction, RnD, Animation, Compositing, Modeling, Shading: Ivan Semchuk
Animation, RnD: Dan Zhukov
Additional Art Direction: Nick Kelley
Creative Director: Gabe Blank
Creative Producer: Jason Cullen, Joel Van Zeventer
Animation, RnD: Dan Zhukov
Additional Art Direction: Nick Kelley
Creative Director: Gabe Blank
Creative Producer: Jason Cullen, Joel Van Zeventer