We had a blast creating two launch films for the new Xbox Fusion Controllers from PowerA.
The goal of the Fusion Wireless campaign was the create an abstract, premium visual theme to showcase the product. The client wanted to avoid busy, distracting environments, allowing the controller to take center stage. We wanted to take inspiration from natural phenomena to create a subtle and expressionist visual motif.
The first inspiration behind this idea was a nuclear fusion, but the launch film needed to match the controllers packaging which was described as a solar fusion meets LSD trip. Below you'll find inspirational images we used to concept the opening scene.
Here is a screen grab of the Houdini particle simulation:
One of biggest creative challenges about this particular animation was the Ghost RGB LED Lighting. This particular controller reveals a stunning hidden design when the RGB LED lighting is activated and has 6 unique lighting modes across 4 customizable zones. Making sure that the lighting effect was accurate in every way was quite the challenge!
If you're interested in learning more about this awesome controller check it out HERE.
We're incredibly proud of how the team collaborated on this one to meet the original vision from the client.
Fusion Pro 4 Wired Controller for Xbox
In addition to creating a 60 second animation launch film for the wireless Fusion Pro controller, PowerA asked VM to create a 30 second launch film for the Wired Fusion controller. This controller features Hall Effect modules, PowerA's patent pending Quick-Twist thumb sticks and more.
As always, the launch film needed to match the still campaign and packaging as seen below:
If you're interested in learning more about this controller check it out HERE.
So what tools were used to create these films? For animation and assets creation Cinema 4D was used. For particles Houdini was used. For compositing, titles and grading Adobe After Effects was utilized.
Thanks to the awesome team that worked on these projects:
Xbox Fusion Wireless
Animation, LookDev, RnD, Particles: Dan Zhukov
Art Direction, RnD, Animation, Compositing, Modeling, Shading: Ivan Semchuk
Additional Art Direction: Nick Kelley
Creative Director: Gabe Blank
Creative Producer: Jason Cullen, Joel Van Zeventer
Xbox Fusion Wired
Art Direction, RnD, Animation, Compositing, Modeling, Shading: Ivan Semchuk
Animation, Lighting: Yaroslava Lutsenko
Additional Art Direction: Nick Kelley
Creative Director: Gabe Blank
Creative Producer: Jason Cullen, Joel Van Zeventer